Privacy policy
Chuffed is for keeping your memories, not for collecting them. Here’s exactly what happens to your stuff.
The short version
- Your memories stay on your iPhone, and in your own private iCloud if iCloud is on.
- We don’t have a server that stores them, so we can’t see them.
- No accounts, no ads, no analytics, no tracking.
- We never sell or share your data. There’s nothing to sell.
Who we are
Chuffed is a small, independent iPhone app (“Chuffed”, “we”, “us”). This policy covers the Chuffed app for iPhone and this website, chuffedapp.com. If you have any questions, email [email protected].
What the app keeps, and where
Everything you add to Chuffed is stored by the app on your iPhone. We do not run a server that receives or stores your memories.
| What | Why | Where it’s kept |
|---|---|---|
| Your memories: words you write, photos you add, voice notes you record and songs you pick | That’s the app! | On your iPhone, and in your private iCloud if iCloud is on |
| The date and time you added each memory, and your time zone | To put each memory on the right day, show your year, and bring memories back on the same date in later years | On your iPhone, and in your private iCloud if iCloud is on |
| A place, if you add one to a memory: the place’s name, its area, and its map location | So you can remember where it happened | On your iPhone, and in your private iCloud if iCloud is on |
| The times of day you usually add a memory | So the daily reminder can arrive when you’re most likely to remember | On your iPhone only |
| A small summary for your Home Screen and Lock Screen widgets: which days have a star and what kind of memory it was. Never the memory itself | So widgets can show your stars without showing anything personal | On your iPhone only |
| Your settings (like haptics, sounds, reminders and saving snaps to Photos), plus small notes like which photo you crowned in the Chuffed Awards | So the app works the way you like | On your iPhone, and most of them in your private iCloud if iCloud is on, so your other devices match |
For a song, Chuffed saves its title, artist and album, its Apple Music link and preview link, and a copy of the album art so it shows offline. It never saves the music itself.
Photos are resized before they are saved, to keep storage small, and Chuffed saves only the picture itself. Hidden details inside the photo file, like where it was taken, are not kept. Chuffed also notes whether a photo was snapped with the camera or picked from your library.
iCloud sync
If iCloud is turned on for Chuffed on your iPhone, the app uses Apple’s iCloud (CloudKit) to sync your memories, and most of your settings, across your own devices signed in to the same Apple Account. They are kept in your private iCloud database. Only you can access it; we, the developer, cannot read it. iCloud storage counts toward your iCloud plan and is covered by Apple’s privacy policy. Sync starts on its own when you’re signed in to iCloud. If you aren’t, or iCloud is off for Chuffed, everything simply stays on your iPhone. You can turn iCloud off for Chuffed in iOS Settings at any time, and the app’s Settings shows whether it’s syncing.
The first time sync starts, Chuffed also saves one safety copy of your memories in its own storage on your iPhone, just in case. It never leaves your phone.
Permissions Chuffed asks for
Chuffed only asks for a permission the first time you use the feature that needs it, and you can say no and still use the rest of the app. You can change any of these later in iOS Settings › Chuffed.
- Location (only while using the app): only when you tap “Add place” on a memory. Chuffed checks your location once, then sends it to Apple Maps to list places nearby, or sends what you type when you search for a place. It never tracks you in the background, and nothing is saved unless you pick a place. The place you pick (its name, area and map location) is stored with that memory.
- Notifications: for your daily reminder. The welcome screens ask “A gentle nudge?” and the system prompt only appears if you tap “Sure, nudge me”. If you choose “Not now”, Chuffed asks once more after your first memory, then never again. Reminders are scheduled on your iPhone; no server sends them. The reminder time is worked out on your iPhone from when you usually add memories. Notifications never show what’s in your memories. If you reply to a reminder with “Jot a word”, that word is saved as today’s memory, and your iPhone has to be unlocked first.
- Camera: to snap a photo for today.
- Photos: Chuffed uses Apple’s photo picker, so it only gets the photo you choose. It can’t see the rest of your library. If the photo has a date saved inside it, Chuffed checks that it was taken today. The date is used only for that check and isn’t saved.
- Add to Photos (optional): only if you turn on “Save snaps to Photos” in Settings, which is off to start. Then photos you take with Chuffed’s camera are also saved to your Photos app. This permission only lets Chuffed add photos; it can’t see or read your library. Photos you pick from your library are never copied back.
- Microphone: to record a voice note. The mic is only on between your tap to start and your tap to stop, for up to 60 seconds. It’s also used when you tap “Listen” to name a song: for about 12 seconds, Apple’s Shazam service gets a short digital fingerprint of the sound (not a recording) to find the song, and nothing is saved. Voice notes stay on your iPhone (and in your private iCloud if iCloud is on), and aren’t turned into text.
- Apple Music (subscribers only): only when you tap “Play full song” or “What’s playing”. “What’s playing” reads the song currently playing in Apple Music, once, when you tap. You don’t need this permission, or a subscription, to search for songs or play previews.
What we don’t do
- We don’t ask for an account, your name, your email or your phone number to use the app.
- We don’t include advertising, analytics or tracking tools in the app, and we don’t use third-party SDKs that collect data.
- We don’t track you across other apps or websites, and we don’t use your data for advertising.
- We don’t sell, rent or share your personal information with anyone.
- We don’t read, scan or analyze your memories. Recaps (monthly postcards and the yearly Chuffed Awards, including picking photo nominees and a word of the year) and “on this day” are worked out on your iPhone, and nothing about them is sent anywhere.
Apple services the app uses
Some features talk to Apple for you, never to us: Apple Maps to find places near you when you add a place, Apple’s music catalog to search for songs (your search words and region go to Apple, and previews stream from Apple when you press play), Shazam to name a song you’re listening to, Apple Music for full songs if you subscribe, and iCloud to sync. Apple handles those requests under Apple’s privacy policy.
If you tap “Open in” on a song and you’ve picked Spotify, YouTube Music or Amazon Music in Settings, Chuffed opens that service’s app or website with a search for the song’s title and artist. From there, that service’s own privacy policy applies. Chuffed doesn’t include their code and doesn’t sign you in to anything.
Information Apple may share with us
Like every App Store app, Apple may give us summary statistics about downloads and usage, and crash reports, but only if you have chosen to share analytics with app developers in iOS Settings › Privacy & Security › Analytics & Improvements. This information is aggregated or anonymous, and we only use it to fix bugs and improve the app. If you use a TestFlight beta and choose to send feedback, Apple passes us what you send, which may include your email address and a screenshot.
If you email us
If you write to [email protected], we receive your email address and whatever you include in your message. We use it only to reply and help you. Our email is handled by our email providers (Cloudflare forwards it to our inbox). We keep support emails only as long as needed to help you, and you can ask us to delete them anytime.
This website
chuffedapp.com has no cookies, no analytics and no trackers. Fonts are served from this site, not from a third party. The site is hosted by Cloudflare, which, like any web host, processes technical information such as your IP address to deliver pages and protect the site from abuse. See Cloudflare’s privacy policy.
Your choices and controls
- Delete a memory: remove it right in the app, along with any place on it.
- Delete everything: deleting the Chuffed app deletes everything it stored on that iPhone. If you use iCloud sync, also remove Chuffed’s iCloud data in iOS Settings › [your name] › iCloud › Manage Storage.
- Turn things off: switch off location, notifications, camera, microphone, photos, Apple Music or iCloud for Chuffed in iOS Settings at any time.
Because we don’t hold your memories, we can’t view, export or delete them for you. They’re in your hands (well, your phone). For anything else, such as support emails you sent us, email [email protected] and we’ll help.
Your rights
Depending on where you live (for example, under the GDPR in the UK and EU, or under US state laws like the CCPA in California), you may have rights to access, correct, delete or move personal information a company holds about you, and to object to certain uses. Since Chuffed doesn’t collect your personal information, there usually isn’t anything for us to hand over. You can still contact us about any request and we’ll respond within the time the law requires. We don’t sell or share personal information, so there is nothing to opt out of. You also have the right to complain to your local data protection authority.
Children
Chuffed is rated 4+ and is fine for all ages. It doesn’t collect personal information from anyone, including children under 13.
Security
Your memories are protected by your iPhone’s own security, such as your passcode and Face ID, and iOS encrypts app data when your phone is locked. iCloud data is protected by Apple’s security, and you can turn on Advanced Data Protection in iCloud settings for end-to-end encryption of more of your iCloud data.
Changes to this policy
If Chuffed starts handling data differently, for example if we add a feature like sharing with friends, we’ll update this page before that version is released, change the date at the top, and mention it in the app’s release notes. We will never quietly start collecting your memories.
Contact
Questions, worries or kind words: [email protected].